The Winter Solstice Championship, a recent quarterly race series, saw competitors tackle seven stages over eight days for a prize purse of $37,000. MyWhoosh hosts a weekly racing series called Sunday Race Club with a monthly prize purse of $96,000 spread over three categories, two genders, and team and individual classifications. (Image credit: MyWhoosh) Building a league of extraordinary e-racers Unlike Zwift, which describes itself as 'non-e-sports focused' where only 20 per cent of the user base competes, and competitor Wahoo RGT (formerly RGT Cycling) which claims it 'isn't an event organiser', MyWhoosh is actively embracing the evolution of cycling e-sports as a legitimate distinct cycling discipline. With over 300 virtual victories, Holden was the top-ranked Zwifter for almost six months in 2020. Comeau was an early adopter of e-sports as an athlete, winning the USA Cycling E-Sports National Championship in 2019 and was a member of Team USA’s inaugural world championship team.

Perhaps the most important appointment was that of veteran cycling e-sports racer, Holden Comeau, who serves as the director of data analytics. Kevin’s years as a WorldTour coach and subsequent in-game training content pioneered the effective use of indoor training at the sport's highest level.

Then there's the Director of product, Kevin Poulton, who joined MyWhoosh to spearhead the creation of a virtual cycling experience that encompasses all aspects of riding, including competition, community, and structured training, into an effective fitness plan. Currently, as director of e-sports, Fraser brings his depth of experience to MyWhoosh to lead the journey into the active pursuit of the virtual racing sector of the market. Fraser is among over 100 employees, primarily based in their Masdar City, Abu Dhabi headquarters. He helped develop Zwift's e-sports offering, including the delivery of the first in-venue e-racing event directly supported by Zwift. The team is headed up by Jacob Fraser, who served as Senior Manager of Brand Experience at Zwift for over three years.

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